UNIVERSITY WORK
A series of university projects focused on developing original brand campaigns, from initial research and concept generation through to fully realised, time-stamped campaign plans. This involved analysing target audiences, selecting appropriate communication platforms, and proposing integrated marketing ideas.
Campaign Concept - invisible Beauty is a pop-up shop. Pre launch, Araks would collaborate with four female artists, giving them a brief: “Invisible Beauty”. Each artist will be assigned a unique colour, drawn from one of Araks’ lingerie pieces, to use as their conceptual foundation. The colour serves both as a design anchor and a metaphor. The lingerie Araks will be selling is inspired by the artwork and its corresponding colour. Visitors will receive a printed zine that tells the story of the campaign.
Campaign concept-
A ride in ride out cafe made by Freitag inspired by the UN sustainable goal 11 to help keep cities and urbanised places sustainable
Branding mock ups